Global Communication: Theories, Stakeholders, and Trends

Global Communication: Theories, Stakeholders, and Trends, 5th Edition is a definitive text that explores the complex web of multinational communication and media conglomerates, and their profound influence on audiences and policymakers worldwide. This comprehensive update reflects the rapid developments in this dynamic field, investigating the origins, motives, and impacts of various cultural products and media entities across the globe.

The book examines a wide range of broadcasting, mass media, and news services, from the likes of MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It delves into the pivotal roles played by major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, while also probing the significant influence of advertising and the internet in transcending national boundaries and beliefs.

Extensively revised, this fifth edition includes new chapters that highlight the growing importance and influence of other major media hubs, including the Middle East, Europe, and Asia. It outlines the major institutions, individuals, corporations, technologies, and issues that are reshaping the international information, telecommunication, and broadcasting landscape.

The text also focuses on a broad range of emerging trends and issues, such as the rise of social media and new streaming services like Netflix, as well as the global impact of events like the Russian use of the internet and the dominance of platforms like Facebook and Google. Additionally, the book examines how the emergence of streaming giants like Netflix, Amazon, and Spotify have become dominant players in the global entertainment industry.

Designed as an upper-level undergraduate text for students in International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments, Global Communication: Theories, Stakeholders, and Trends, 5th Edition provides a comprehensive and insightful exploration of the rapidly evolving landscape of global media and communication.

The updated instructor's website features a wealth of resources, including an instructor's manual, test banks, and student activities, further enhancing the educational experience for both instructors and students.

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